3 Reasons How Socket Can Add Value to Your Business in 2014

Many of us made resolutions at the beginning of the year. Whether they are for personal or professional reasons, ultimately, the New Year has that effect on us to want to reset things and strive ahead to make improvements. According … Read More

Your Next Killer Blog Post Idea is a Remix

The inherent problem with banging your head against a wall week after week for fresh, innovative blog post topics is that it’s all in your head. Get outside it for a minute. The brilliant idea isn’t hiding from you in … Read More

Your Customers Are Scanning: Research-Based Tips For Better Web Usability

The hard facts are in: web users aren’t always reading your thoughtful homepage text. They’re often scanning it, and moving on. Time to consider your website’s usability. Smashing Magazine editor Vitaly Friedman says, “Usability and the utility, not the visual … Read More

Keep This, Save That For Later: Online Marketing on a Tight Budget (Part 2)

Our last post outlined several budget-minded marketing tactics for entrepreneurs looking to make a strong impression online. We rummaged around in SEO, design, e-commerce, content, and web development to find the best practices for each and the solutions to scrap … Read More

Scrap This, Keep That: 5 Tips For Online Marketing on a Tight Budget (Part 1)

Time to feel empowered! As an entrepreneur, you simply cannot ignore the marketing potential available online. Today you can create a dynamic online advertising space with resources that make it affordable and effective. Let us help prepare you for a … Read More

Master Time Management, Enjoy Better Business Online

Operating a business online seems downright dreamy from a time management perspective: portable, flexible, and primed to convert users on an around-the-clock basis, e-business adapts to your bustling lifestyle. Or does it? Between the persistent demands of client communication and … Read More