Convenience: The Crux of Customer Service Online

Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the refills are free, and the background noise is inoffensive. I … Read More

Keep This, Save That For Later: Online Marketing on a Tight Budget (Part 2)

Our last post outlined several budget-minded marketing tactics for entrepreneurs looking to make a strong impression online. We rummaged around in SEO, design, e-commerce, content, and web development to find the best practices for each and the solutions to scrap … Read More

Scrap This, Keep That: 5 Tips For Online Marketing on a Tight Budget (Part 1)

Time to feel empowered! As an entrepreneur, you simply cannot ignore the marketing potential available online. Today you can create a dynamic online advertising space with resources that make it affordable and effective. Let us help prepare you for a … Read More

We Want You To Want More: 7 Effective Call to Action Strategies

Why not let your users become discoverers? Move them to engage with your website content and tools with effective call to action strategies that are goal-driven for your business and your clients. Smashing Magazine contributor Jacob Gube defines call to … Read More