Stay Classy, Web Marketers: How to Get More Conversions with Classic Web Conventions

On the quest for higher site conversions, have you considered website usability?  You know, the ease at which users navigate your site. When it’s difficult to find information or complete tasks on a website, conversions go down. Way down. You … Read More

9 Powerful Conversion Optimization Tips for Startups

Startups, take it from Ferris Bueller*: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Your company was designed for rapid growth.  Every step you’ve taken in developing, championing, and … Read More

What Would Don Draper Say (About Web Usability)?

Don Draper, the whiskey-swigging, womanizing warlord of the advertising world on AMC’s hit drama Mad Men could have taught us a thing or two about web usability. In today’s article, we’ll dig through some memorable quotes from the master of … Read More

Your Customers Are Scanning: Research-Based Tips For Better Web Usability

The hard facts are in: web users aren’t always reading your thoughtful homepage text. They’re often scanning it, and moving on. Time to consider your website’s usability. Smashing Magazine editor Vitaly Friedman says, “Usability and the utility, not the visual … Read More

Convenience: The Crux of Customer Service Online

Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the refills are free, and the background noise is inoffensive. I … Read More

5 Tips for Creating Hassle-Free Price-Quoting Experiences Online

Convenience, immediacy, personalized attention: all aspects of customer service we may take for granted in our day-to-day lives. However, these same qualities have become essential to marketing services online with success. The Internet harvests choice: a user might browse eight … Read More

We Want You To Want More: 7 Effective Call to Action Strategies

Why not let your users become discoverers? Move them to engage with your website content and tools with effective call to action strategies that are goal-driven for your business and your clients. Smashing Magazine contributor Jacob Gube defines call to … Read More