3 Reasons How Socket Can Add Value to Your Business in 2014

Many of us made resolutions at the beginning of the year. Whether they are for personal or professional reasons, ultimately, the New Year has that effect on us to want to reset things and strive ahead to make improvements. According … Read More

Your Next Killer Blog Post Idea is a Remix

The inherent problem with banging your head against a wall week after week for fresh, innovative blog post topics is that it’s all in your head. Get outside it for a minute. The brilliant idea isn’t hiding from you in … Read More

Stay Classy, Web Marketers: How to Get More Conversions with Classic Web Conventions

On the quest for higher site conversions, have you considered website usability?  You know, the ease at which users navigate your site. When it’s difficult to find information or complete tasks on a website, conversions go down. Way down. You … Read More

9 Powerful Conversion Optimization Tips for Startups

Startups, take it from Ferris Bueller*: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Your company was designed for rapid growth.  Every step you’ve taken in developing, championing, and … Read More

What’s the best strategy for pricing products and services online?

It’s all about context Bargain-bin pricing is old school. These days, entrepreneurs boost their bottom line by providing customers with context. Consider the price of a unicorn That’s hard to do because you’ve never seen a unicorn at the shop. … Read More

Convenience: The Crux of Customer Service Online

Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the refills are free, and the background noise is inoffensive. I … Read More

Keep This, Save That For Later: Online Marketing on a Tight Budget (Part 2)

Our last post outlined several budget-minded marketing tactics for entrepreneurs looking to make a strong impression online. We rummaged around in SEO, design, e-commerce, content, and web development to find the best practices for each and the solutions to scrap … Read More

Scrap This, Keep That: 5 Tips For Online Marketing on a Tight Budget (Part 1)

Time to feel empowered! As an entrepreneur, you simply cannot ignore the marketing potential available online. Today you can create a dynamic online advertising space with resources that make it affordable and effective. Let us help prepare you for a … Read More

5 Tips for Creating Hassle-Free Price-Quoting Experiences Online

Convenience, immediacy, personalized attention: all aspects of customer service we may take for granted in our day-to-day lives. However, these same qualities have become essential to marketing services online with success. The Internet harvests choice: a user might browse eight … Read More

We Want You To Want More: 7 Effective Call to Action Strategies

Why not let your users become discoverers? Move them to engage with your website content and tools with effective call to action strategies that are goal-driven for your business and your clients. Smashing Magazine contributor Jacob Gube defines call to … Read More

Online quoting software: The solution to the website pricing dilemma?

Most B2B and service or solutions-oriented companies rely on sales quoting to do business. It’s a tedious part of the sales process, but unfortunately, a necessary evil. We’re all too familiar with grinding out Excel spreadsheet calculations and manually sending … Read MoreRead More