Your Next Killer Blog Post Idea is a Remix

The inherent problem with banging your head against a wall week after week for fresh, innovative blog post topics is that it’s all in your head. Get outside it for a minute. The brilliant idea isn’t hiding from you in … Read More

9 Powerful Conversion Optimization Tips for Startups

Startups, take it from Ferris Bueller*: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Your company was designed for rapid growth. Every step you’ve taken in developing, championing, and … Read More

What’s the best strategy for pricing products and services online?

It’s all about context Bargain-bin pricing is old school. These days, entrepreneurs boost their bottom line by providing customers with context. Consider the price of a unicorn That’s hard to do because you’ve never seen a unicorn at the shop. … Read More

Get the Good Press: 5 Easy PR Tips for Startups

In the final weeks leading up to your startup launch, glorious visions of Mashable.com celebrity cloud your brain. You see a snappy headline announcing your concept to the world, and thousands of retweets and “Likes” on the post. Your logo … Read More

Trust Me, I’m An Entrepreneur: Tips For Building Trust Online

We are in the midst of an entrepreneurial boom. Start-ups have never been faster, easier, and cheaper to develop than right now, as social media platforms and free or low-cost online tools connect business owners with massive audiences instantly. Entrepreneurial … Read More

The 7 Habits of Highly Effective Startups

In 1989, professional achievement was as attainable as following seven personality principles as outlined by self-help author Stephen R. Covey. The Seven Habits of Highly Effective People has sold over 25 million copies since then, and continues to influence how … Read More

Convenience: The Crux of Customer Service Online

Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the refills are free, and the background noise is inoffensive. I … Read More

9 Free and Indispensable Online Tools for Startups

Starting a business requires a lot of investment — of time, effort, and money. However, a fledgling enterprise can get a lot of mileage out of online tools with little or no up-front cost. There are a plethora of online … Read More

Keep This, Save That For Later: Online Marketing on a Tight Budget (Part 2)

Our last post outlined several budget-minded marketing tactics for entrepreneurs looking to make a strong impression online. We rummaged around in SEO, design, e-commerce, content, and web development to find the best practices for each and the solutions to scrap … Read More

Scrap This, Keep That: 5 Tips For Online Marketing on a Tight Budget (Part 1)

Time to feel empowered! As an entrepreneur, you simply cannot ignore the marketing potential available online. Today you can create a dynamic online advertising space with resources that make it affordable and effective. Let us help prepare you for a … Read More

Master Time Management, Enjoy Better Business Online

Operating a business online seems downright dreamy from a time management perspective: portable, flexible, and primed to convert users on an around-the-clock basis, e-business adapts to your bustling lifestyle. Or does it? Between the persistent demands of client communication and … Read More

5 Tips for Creating Hassle-Free Price-Quoting Experiences Online

Convenience, immediacy, personalized attention: all aspects of customer service we may take for granted in our day-to-day lives. However, these same qualities have become essential to marketing services online with success. The Internet harvests choice: a user might browse eight … Read More