Socket now integrates with FreshBooks, Infusionsoft, and InsideSales.com
May 16We’ve been busy pumping out new features, improvements, and integrations for Socket over the last few months. We’re pleased to announce that Socket now integrates seamlessly with FreshBooks Online Billing and Invoicing Software, Infusionsoft CRM software, and InsideSales.com CRM software. As always, the integrations are realtime and data is automatically pushed over to each respective [...]
Convenience: The Crux of Customer Service Online
May 11Meet me in my office for a discussion about web marketing. You can find me at the Starbucks two blocks from my home, where the WiFi connection is fast, the refills are free, and the background noise is inoffensive. I could do my work from a trailing list of coffee shops close by, but I [...]
9 Free and Indispensable Online Tools for Startups
Apr 10Starting a business requires a lot of investment — of time, effort, and money. However, a fledgling enterprise can get a lot of mileage out of online tools with little or no up-front cost. There are a plethora of online services that offer valuable business tools for startups, many of which you can get started [...]
Keep This, Save That For Later: Online Marketing on a Tight Budget (Part 2)
Feb 17Our last post outlined several budget-minded marketing tactics for entrepreneurs looking to make a strong impression online. We rummaged around in SEO, design, e-commerce, content, and web development to find the best practices for each and the solutions to scrap for now. The Socket web marketing toolbox needed a good cleaning. And we still have [...]
Scrap This, Keep That: 5 Tips For Online Marketing on a Tight Budget (Part 1)
Jan 18Time to feel empowered! As an entrepreneur, you simply cannot ignore the marketing potential available online. Today you can create a dynamic online advertising space with resources that make it affordable and effective. Let us help prepare you for a successful campaign, with Socket’s Scrap This, Keep That Two-Part Series. In each post, we’ll round [...]
Master Time Management, Enjoy Better Business Online
Dec 8Operating a business online seems downright dreamy from a time management perspective: portable, flexible, and primed to convert users on an around-the-clock basis, e-business adapts to your bustling lifestyle. Or does it? Between the persistent demands of client communication and content management, where’s the time to enjoy the payout of your hard work? Having that [...]
We’ve lowered our pricing
Nov 17Good news for all! We’ve lowered the pricing of our Station and Grid plans for our quoting software. Our goal is to make Socket a feasible solution for a variety of use cases for businesses in different industries. As such, we’re continually analyzing usage data and hearing feedback from customers to make sure that our [...]
5 Tips for Creating Hassle-Free Price-Quoting Experiences Online
Nov 10Convenience, immediacy, personalized attention: all aspects of customer service we may take for granted in our day-to-day lives. However, these same qualities have become essential to marketing services online with success. The Internet harvests choice: a user might browse eight different cleaning service companies online before deciding on one. Fluidity in the experience of obtaining [...]
We Want You To Want More: 7 Effective Call to Action Strategies
Oct 24Why not let your users become discoverers? Move them to engage with your website content and tools with effective call to action strategies that are goal-driven for your business and your clients. Smashing Magazine contributor Jacob Gube defines call to action as “a term used for elements in a webpage that solicit an action from [...]
We’ve lowered our transaction fees
Sep 19Now that Socket has been available to the public for just over two months, we’ve had some time to gather meaningful feedback from our customers. We’ve received some great suggestions and have been hard at work adding new features and streamlining the setup process. One issue that was consistently brought up by customers was that [...]
