Your Next Killer Blog Post Idea is a Remix
Apr 17The inherent problem with banging your head against a wall week after week for fresh, innovative blog post topics is that it’s all in your head. Get outside it for a minute. The brilliant idea isn’t hiding from you in there. It could be that it never was. New York-based filmmaker Kirby Ferguson proposed in [...]
Stay Classy, Web Marketers: How to Get More Conversions with Classic Web Conventions
Mar 13On the quest for higher site conversions, have you considered website usability? You know, the ease at which users navigate your site. When it’s difficult to find information or complete tasks on a website, conversions go down. Way down. You want to make it easy for users to convert, so easy that they don’t even [...]
9 Powerful Conversion Optimization Tips for Startups
Feb 13Startups, take it from Ferris Bueller*: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Your company was designed for rapid growth. Every step you’ve taken in developing, championing, and promoting your business idea has been a leap, where big changes happen seemingly overnight. But [...]
What’s the best strategy for pricing products and services online?
Dec 5It’s all about context Bargain-bin pricing is old school. These days, entrepreneurs boost their bottom line by providing customers with context. Consider the price of a unicorn That’s hard to do because you’ve never seen a unicorn at the shop. You don’t know its value. But wait! You’ve got mail: An email newsletter showcases horses, [...]
Get the Good Press: 5 Easy PR Tips for Startups
Oct 10In the final weeks leading up to your startup launch, glorious visions of Mashable.com celebrity cloud your brain. You see a snappy headline announcing your concept to the world, and thousands of retweets and “Likes” on the post. Your logo gleams across the homepages of TechCrunch and Venture Beat, and you finally get to enjoy [...]
Trust Me, I’m An Entrepreneur: Tips For Building Trust Online
Sep 20We are in the midst of an entrepreneurial boom. Start-ups have never been faster, easier, and cheaper to develop than right now, as social media platforms and free or low-cost online tools connect business owners with massive audiences instantly. Entrepreneurial consultant Mark Evans calls it “a start-up renaissance”, and the proof is in the Pinterest [...]
New features and improvements in Socket
Sep 4The team here at Deversus has been busy cranking out new features and improvements for Socket over the last couple of months. Here are a few of the noteworthy ones: Integration with Xero As detailed in a previous post, Socket now integrates with Xero Accounting Software. Invoices, payments, and customers are now automatically created in [...]
Socket now integrates with Xero
Aug 31We’re excited to announce that Socket now integrates with Xero Accounting Software. This was easily the most-requested integration we’ve had to date, so we’re really happy to get this into our customers’ hands. How Socket integrates with Xero The integration is seamless and simple: When a Quote’s status is changed to PO Received, Ordered, or [...]
New feature: DIY localization with customizable labels and messages
Aug 31We’ve had requests from customers to translate the customer-facing parts of Socket to many different languages including French, Spanish, German, Portuguese, and Russian, among others. We’ve also heard many requests from customers who’d like to simply change a label or two to make their quotes better suited to their business. To address these popular requests, [...]
What Would Don Draper Say (About Web Usability)?
Jul 27Don Draper, the whiskey-swigging, womanizing warlord of the advertising world on AMC’s hit drama Mad Men could have taught us a thing or two about web usability. In today’s article, we’ll dig through some memorable quotes from the master of marketing and see what we can learn about user experience and the usable web. “You [...]
